A life-size poster of the recent Salman Khan-starrer Ready is propped up in the reception area on the second floor of the T-Series office. T-Series, the biggest music label in the country, has co-produced the film, with an investment of `550 million. The entire building, located in one of the bylanes off the heavily-congested Andheri Link road in North Mumbai, is owned by Super Cassettes Industries Ltd (SCIL), the parent company of T-Series, which boasts an annual turnover of over `5 billion.
The second floor buzzes with three TVs mounted in a row on the wall, each tuned to a different Bollywood music channel. Employees walk around, stopping to enquire after the ‘boss’ at the reception. They want to know if Bhushan Kumar, the music label’s 33-year-old managing director is in. The son of the late Gulshan Kumar, the company’s founder, Bhushan took over the company when he was 19.