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Following the voluminous stream of real estate SMS spam back to its source: the outskirts of India’s cities, where a dizzying new economy blows up on vacant lots by dusty roads.

01 October 2011
Realtors across India are using SMS spam marketing to elicit interest in luxury properties such as this one.
ZUBAIR DARZI FOR THE CARAVAN
Realtors across India are using SMS spam marketing to elicit interest in luxury properties such as this one.
ZUBAIR DARZI FOR THE CARAVAN

OVER TIME, every new literary form develops its own unique grammar and internal logic. Consider, for instance:

*LOGIX EMPIRE ESTATE RESI.PLOTS

@YAMUNA XWY

Samanth Subramaniam is a contributing editor at The Caravan and the India correspondent for The National. He is the author of This Divided Island: Stories from the Sri Lankan War, and Following Fish: Travels Around the Indian Coast.

Keywords: development real-estate Gurgaon Samnath Subramanian speculation spam SMS text messages marketing advertising luxury property Noida
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