Eyes on the Road

Spotting luxury cars in Ahmedabad

01 June 2014
A Lamborghini Aventador, the only one in the city, on a street in Ahmedabad, where the number of super-luxury cars is growing.
Courtesy Supercars of Gujarat
A Lamborghini Aventador, the only one in the city, on a street in Ahmedabad, where the number of super-luxury cars is growing.
Courtesy Supercars of Gujarat

IT WAS NEARING 2 AM on a winter night last year in Ahmedabad. Aditya Agrawal was headed home after a party, zipping down the Sarkhej–Gandhinagar highway in his Škoda Octavia. He spotted a yellow Hummer zoom past in the opposite direction. Agrawal slowed down, memorised the SUV’s license-plate number, and watched it recede in his rear-view mirrors.

Agrawal, who is twenty-four years old, is a spotter of super-luxury cars, which, by definition, cost upwards of Rs 1 crore. By his unofficial tally, there are twenty-five such cars in Ahmedabad: nine Rolls Royces; four Bentleys; two Lamborghinis, two Ferraris, two Hummers and two stretch limousines; one Nissan GT-R, one Aston Martin, one Maserati and one Audi R8. Agrawal makes it a point to also track down these cars’ owners—“It’s like police investigation,” he said—since his interest in their cars is fuelled by a desire to learn about their financial interests. As a businessman himself—Agrawal currently manufactures packaging materials for fertilisers and cement—he said he wants to build his business “around [the same] sources of revenue,” in the hope that this will enable him “also to buy luxury cars.”

In recent years, Ahmedabad has become a hub for luxury-car dealers, and so an ideal place for Agrawal’s hobby. Rolls Royce set up its fourth Indian showroom here last year, and the city also boasts dealerships of luxury brands such as BMW, Audi, Mercedes-Benz, Jaguar Land Rover and Porsche. The Indian custom-car maker DC Design also opened a showroom in Ahmedabad last year, where it plans to soon begin sales of the Avanti, the first Indian-designed sports car.

Smita Pranav Kothari is a freelance writer based in Ahmedabad and Delhi. Her website is at www.smitapranavkothari.com.

Keywords: lifestyle brand luxury Ahmedabad
COMMENT