Concerted Efforts

How a textile baron become indispensable to Chennai’s cultural scene

01 January 2014
Nalli Kuppuswami Chetti has been funding the arts since 1961.

NALLI KUPPUSWAMI CHETTI still remembers sitting on the verandah of his family home in T Nagar, Madras, in the 1950s, listening to the voices of legendary singers such as MS Subbulakshmi and ML Vasanthakumari wafting across from the Krishna Gana Sabha next door. The locality wasn’t the crowded shopping hub it is now, and wore the look of a village square, deserted after seven in the evening. “The nights were so quiet, it was as if I was sitting right next to them,” Chetti told me. “I didn’t know anything about music, I couldn’t identify raagams, but I knew it made me feel good.”

Chetti is the scion of the Nalli textile business, which his grandfather founded in 1928. Nalli Chinnasami Chetty was a weaver who sold sarees, first from his T Nagar home and then out of an adjacent building that has since become the chain’s flagship store. The business grew steadily over the decades and now, under Chetti, it has 26 outlets across the country, and one each in the United States and Singapore. Collectively, these yield an annual turnover of Rs 550 crore. But though managing this sprawling saree empire keeps Chetti busy, he sets aside enough time to serve as the primary sponsor of Chennai’s famed classical music season, held in December and January each year.

When I met him at the T Nagar store ahead of the 2013–2014 season, Chetti recounted the story of how he went from being audience member to patron. In 1961, the heads of the Krishna Gana Sabha, a cultural institution founded in 1953, planned a shift to a new, larger venue. When sabha members approached business owners to solicit interest-free loans to help with the move, Chetti contributed Rs 1,000. Some years later, the members met him again to return the money, but Chetti refused to accept it. Gratified by his gesture, they made him vice-president of the sabha, following which he began to attend concerts regularly.

Nandini Krishnan  is a writer, playwright and stage actor based in Chennai.

Keywords: music business Indian classical music Chennai textiles art patrons