Jugaad Innovation

A Frugal and Flexible Approach to Innovation for the 21st Century

Navi Radjou, Jaideep Prabhu and Simone Ahuja

Random House India

336 pages, R499

Indians swear by jugaad—whether this is taken to mean finding ingenious solutions to problems or turning adversity into opportunity. The authors discover that some of the world’s leading companies, from Facebook to the Tata Group, are already practising jugaad to generate original ideas and pioneer growth. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China and Brazil, the book illuminates paths to catalyse breakthrough growth in a complex and resource-scarce world.