Brand New Nation: Capitalist Dreams and Nationalist Designs in Twenty-First-Century India
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Brand New Nation
Capitalist Dreams and Nationalist Designs in Twenty-First-Century India
Ravinder Kaur
Ravinder Kaur examines the phenomenon of “nation brands” and nation-building in global markets, tracing the emergence of India as a capitalist centre. She looks closely at the language of advertisements and other forms of publicity to reveal how nations are depicted as profit-making enterprises.
Stanford University Press, $28, 360 pages
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